Biocare Medical is an innovator in developing world class immunohistochemistry instrumentation and reagents for the full range of IHC lab testing. We have an immediate opening for a Product Manager to join our team on a contract basis, supporting product management efforts for our core IHC reagents, molecular product line and instrumentation. We seek a driven, resourceful, product marketing expert with a scientific background and strong customer focus. This Product Manager position will report to the Director of Marketing for the duration of the contract.
Work directly with the Marketing Team, Product Development Teams, and be an active member of the Product Strategy Team.
Directly interface with sales team to answer questions, support and positioning on existing product lines.
Collaborate with cross functional teams to promote products, produce marketing collateral, website content and develop marketing programs and campaigns.
Manage the end-to-end process of drafting, writing, and releasing documentation, tutorials, and guides for: internal and client trainings, sales collateral, product manuals, and reference guides.
Drive messaging development and positioning for core IHC reagents, molecular and instrumentation in support of product positioning and corporate brand.
Conduct market research and analyze data. Monitor and report on competitive activity.
Manage promotional activities for existing products, product and competitive positioning, marketing messaging, promotional campaigns, tradeshow content, and web/digital content.
Be the marketing member on project teams for Molecular, IHC and instrumentation.
Manage product discontinuations, product updates and communications.
Broad knowledge base in Histology, Immunohistochemistry and related instrumentation, working knowledge of in situ hybridization.
3-5 years experience in Product Management or Product Marketing.
Excellent writing, editing, and proofreading skills with meticulous attention to detail.
Self-motivated, independent, able to prioritize and manage multiple projects.
Demonstrated capacity to work collaboratively within cross-functional teams.
Strong market/business analytical skills.
Ability to generate content and clearly present information to internal and external audiences at all levels of the organization.
Internal Number: PM1
About Biocare Medical
Biocare Medical is a global leader in solutions for cancer research and diagnostics. We provide world-class reagents and a comprehensive suite of advanced instrumentation for IHC, molecular and histology testing. Biocare’s reagent portfolio includes primary antibodies, Multiplex IHC and FISH probes for target indications. We also offer a unique line of polymer detections for clinical, human and animal research that deliver high sensitivity and exceptionally low background. Our advanced platforms of semi and fully-automated instrumentation are designed to meet every need from high throughput clinical diagnostics to flexible research requirements.