Marketing and Communications at Geisinger is looking for an energetic, highly analytical person to join our team and have a major impact on how we conduct business now and into the future.
Marketing and Communications consists of Marketing, Brand Management, Media Relations, Digital Marketing, Market Research/Customer Insights and Internal Communications. The successful candidate will provide strategic input and insights to performance and outcomes of key marketing programs and campaigns. This position works closely with Department leadership to identify KPIs, trends and opportunities for improvement in digital and traditional marketing. This role also provides support to the digital and traditional media teams by developing dashboard and performance reports, and guiding business strategy based on campaign goals and outcomes. This individual will design and deliver market performance dashboards that support data-driven decision-making efforts.
Position will be dedicated 90% to marketing analytics and consumer insights/research and 10% to department budget financial planning in partnership with the CMO. Reports to System Director, Digital Marketing, with dotted line accountability to Chief Marketing Officer.
COMPETENCIES AND SKILLS:
Experience with Google analytics and CRM databases required.
SQL, Hive, SAS programming experience preferred.
Moderate to highly proficient with Excel, PowerPoint and Access databases.
Experience creating and maintaining budgets.
Experience with Tableau or other BI tools and Qualtrics preferred.
Initiative: Proven experience in using customer and marketing data to identify strategic opportunities for marketing strategies to deliver value, takes initiative in bringing recommendations for marketing programs and/or program optimization to leadership.
Client-service orientation: Excellent communication, negotiation & interpersonal skills with both internal and external audiences; proven ability to influence and provide thought leadership when working with senior leadership as well as internal and cross-functional teams.
Strategic planning: Applies problem analysis and problem-solving aptitude in delivering strategic recommendations. Able to translate complex business requirements and create winning digital strategies that drive results.
Excellent project manager: Thrives when juggling client demands and executing multiple projects. Breaks projects down into manageable and estimate-able tasks. Demonstrates ability to prepare project plans, estimate project effort, and assist management with project budgets.
Financial acumen: Experience managing budgets and applied expertise in evaluating channel marketing spend to develop marketing ROI models.
EDUCATION AND EXPERIENCE:
Bachelor’s degree in Marketing, Digital Marketing, Business, Communications, or healthcare related field, Master’s degree (e.g. MBA) preferred.
Minimum 6 years’ experience in marketing analytics and strategic planning.
Experience in health care or health payer systems is strongly preferred.
WORKING CONDITIONS/PHYSICAL DEMANDS:
Work is typically performed in an office environment with occasional travel to different buildings.
Mostly sedentary work interacting with computers and people.
Requires ability to perform visual inspection and lifting less than 10 pounds.
The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.
OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation.
ABOUT GEISINGER: Geisinger is a physician-led health system comprised of approximately 30,000 employees, including nearly 1,600 employed physicians, 13 hospital campuses, two research centers, and a 583,000-member health plan Geisinger is nationally recognized for innovative practices and quality care. Geisinger serves more than 3 million people in central, south-central and northeast Pennsylvania and also in southern New Jersey with the addition of National Malcolm Baldridge Award recipient AtlantiCare, A member of Geisinger. In 2017, the Geisinger Commonwealth School of Medicine became the newest member of the Geisinger Family.
We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. * Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. For more information, visit www.geisinger.org, or connect with us on Facebook, Instagram, LinkedIn and Twitter.
** Does not qualify for J-1 waiver. We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.
*Domestic partner benefits not applicable at Geisinger Holy Spirit.
At Geisinger, our innovative ideas are inspired by the communities we serve – like our Fresh Food
Farmacy, a program that delivers life-saving healthy alternatives to patients with diabetes. With additional tools like our MyCode Community Health Initiative, one of the first health system genome sequencing
programs, and our new asthma app suite that we developed in partnership with AstraZeneca, it’s no wonder we’re ranked one of the Top 5 Most Innovative Healthcare Systems by Becker's Hospital Review. We continually work towards continuous improvement in a culture where everyone has a voice and firmly believe that better begins with all of us.
Founded more than 100 years ago, Geisinger serves more than three million residents throughout central, south-central and northeastern Pennsylvania and southern New Jersey. Our physician-led system is comprised of 30,000 employees, including 1,600 employed physicians, and consists of 13 hospital campuses, the Geisinger Health Plan, Geisinger Commonwealth School of Medicine and two research centers.
What you do at Geisinger shapes the future of health and improves lives – for our patients, communities, and you.