Provide leadership and direction in the management of the Communications and Marketing strategies of APHA. Responsible for planning, managing, expanding and implementing communications and marketing strategies of APHA, including but not limited to: Directing a comprehensive communications program that promotes APHA and the public health profession; providing collaborative oversight to marketing and subscription programs to elevate the APHA brand and enhance engagement and revenue. Directing advertising placement strategies across all platforms and collaborating on sales and marketing promotions. Communications and media relations: Develop and direct public relations, media relations and communications programs designed to support APHA’s public policy agenda and to enhance the image, prestige and profile of APHA and the public health profession. Collaborate with APHA operating units to ensure that programs and services receive appropriate recognition from target audiences. Maintain and grow relationships with media contacts who cover public health. Schedule and participate in media interviews, and respond to media requests. Plan and implement strategies, campaigns and events to attract media attention, including activities for APHA, the Annual Meeting, National Public Health Week, the Get Ready campaign and APHA publications. Alert key media to urgent public health-related policy and legislative activity. Write, edit and disseminate timely press materials, including news releases, op-eds and letters-to-the-editor. Direct media and public relations program for the American Journal of Public Health (AJPH). Publications, Web and branding: Oversee content development and strategy for APHA website and Web properties through Sitecore, APHA’s content management system. Oversee publication, distribution and marketing of The Nation’s Health newspaper. Oversee production and dissemination of organizational e-newsletters, including Inside Public Health. Promote, maintain and ensure adoption of APHA brand platform and guidelines across all organizational units internally and externally. Marketing, advertising and social media: Oversee APHA’s online strategies, including integration of existing tools to achieve better engagement and development of new media initiatives. Work collaboratively with relevant departments on marketing of all APHA products. Direct e-marketing activities and coordination of communications via Informz, APHA’s CRM platform. Work with Director of Publications to enhance advertising for all APHA publications including AJPH, Nation’s Health, webpage, and other opportunities Oversee list management, maintenance and analysis. Lead Social Media Team and strategy. Perform other duties as assigned for the Unit.
Bachelor’s degree as a minimum, Master’s degree a plus. A minimum of 10 years progressively responsible experience and familiarity with policy-oriented public relations and organizational communications and marketing are required. Must be able to understand legislative and regulatory issues impacting APHA and its members, and be able to interpret these issues to a variety of audiences. Facile with new and social media and how to maximize opportunity to share information broadly. Knowledge of video and podcast production techniques and their use with other interactive media. Knowledge of techniques to engage association members, supporters, the media and the public in media activities. Demonstrable skills at data utilization, the use of media metrics to measure impact and media performance.
Proven skills at engaging and teaching association staff members in using the best strategies to further message development and dissemination. Previous experience with a membership association or other nonprofit advocacy organization desirable, health-related a plus. Familiarity with website content management systems, preferably Sitecore; association management tools, preferably iMIS; constituent relationship management systems, preferably Informz. Journalism/public relations, publications and marketing experience and fluency in social media necessary. Strong initiative and creativity, and superior writing and editing skills necessary. Ability to work with others as a team player. Must be willing to work after business hours, including weekends and travel to the Annual Meeting and staff APHA related meetings as needed. Ability to lift and/or move up to 25 lbs.
Position is based in downtown DC near several metro stations.
Hours: 35 hours a week, full-time, Mon- Fri. (daytime). Number of openings: 1.
Applicants who meet the requirements and are interested in being considered for this position should submit the following information at: https://careers-apha.icims.com.
A writing sample;
At least 2 supervisory references and 1 professional reference (name, title, company name and phone number and email).
CLOSING DATE: Open Until Filled
EEO/AA/VETS/DISABILITY. APHA is strongly and actively committed to diversity in its workplace.
Additional Salary Information: APHA offers a competitive salary and excellent benefits.