Bachelor's degree required, preferably in Business, Health, Marketing, Communications or related field.
Experience / Qualifications
Minimum 5 years experience in physician or hospital sales and marketing. Hospital experience preferred. Candidates will demonstrate education and experience appropriate to working in a fast paced sales and marketing environment. Must have knowledge of hospital service lines/departments.
Ability to research, understand, explain and report service line volumes, utilization and market data as well as physician referral patterns. Ability to design and implement targeted sales strategies.
Ability to recognize and communicate business opportunities, effectively represent Jupiter Medical Center (JMC) while developing and maintaining business development initiatives.
Experience calling on and building referral relationships on behalf of physician practices, surgery centers, hospitals, pharmaceutical or medical equipment companies.
Under the leadership of the Chief Marketing Officer (CMO) and the Director, Physician Business Development, the Business Development Associate is responsible for positively impacting the growth and revenue of Jupiter Medical Center and physician practices in specific assigned service lines. This includes developing and sustaining professional relations with all referral sources, growing patient volume while managing and executing sales and marketing activities consistent with JMC’s strategic growth plan.
Responsible for revenue generation, patient volume, developing referral sources and strategic partnerships in assigned service lines.
Conducts regular and consistent business development calls with referral source physicians/medical practices, educating and marketing JMC service lines.
Develop strategies to achieve greater utilization of hospital services by service line.
Assess referral source satisfaction and provide this information to operations for continuous quality improvement.
Share patient satisfaction and JMC outcome metrics and quality scores appropriately as part of the marketing efforts with referral sources.
Identify and monitor competitive service providers and report on local market intelligence.
Work with CMO/Marketing, Operations, Finance and employed physician practices to develop and execute annual, quarterly and monthly strategic business development plans and patient volume targets.
Serve as key member of the Marketing/Business Development team in identifying and implementing local marketing programs and tactics to grow patient volume and revenue growth including:
Work with Marketing team to actively participate in developing and executing JMC brand awareness and lead generation campaigns, events and activities.
Work with Marketing team to identify and coordinate promotional opportunities for medical staff, including physician relations campaigns, events and activities.
Coordinate the notification of the physician community at large of any service/program opening, closing or relocation in the region.
Actively generate patient referrals through existing referral sources in the community, including medical providers, ancillary providers, events/trade shows and other existing or new sources.
Adhere to the Business Development department budget and follow all accounting policies and procedures as it relates to business development/marketing expenses.
Weekend and evening hours will be required.
Undergo cross training for other service lines as needed and work within the team structure of the Business Development department. Perform other duties as assigned.
Must be able to work under pressure, perform multiple tasks. Must be willing and able to sit, stand, walk, drive for long periods of time and able to twist and bend. Be able to lift a minimum of 40 lbs.
These threshold requirements are required and completed yearly basis
Annual Joint Commission mandatory education requirements, in-service and health requirements including attendance at new employee orientation
TB/PPD Surveillance Program
Maintenance of required professional licensing and/or certification(s).
Additional Salary Information: This position has a quarterly bonus plan
Internal Number: 101
About Jupiter Medical Center
ABOUT JUPITER MEDICAL CENTER
A not-for-profit 283-bed community Medical Center consisting of 163 private acute care hospital beds and 120 long-term care beds, JMC provides a broad range of services, with specialty concentrations in orthopaedics, long-term care, minimally invasive vascular procedures, cancer care and advanced diagnostics. JMC is currently in the midst of a major, multi-year growth plan which includes an Emergency Department expansion and parking facility. The Medical Center has approximately 1,400 employees, 490 physicians and 700 volunteers.
Jupiter Medical Center is located in Palm Beach County, Florida, with access to West Palm Beach, Fort Lauderdale and Miami. Orlando is a 2 hour drive.
For more information about the services available at JMC, please call (561) 747-2234 or visit www.jupitermed.com.