Director, Content Strategy

PURPOSE

The purpose of this job is to serve our members, customers and co-workers.

SUMMARY

 The Director, Content Strategy will be an integral member of the ACHE Learn team and will lead efforts to direct the content strategy, including the creation, commission, and curation of content for healthcare management programing and departmental initiatives to support learning in professional development and publishing. These include ACHE’s in-person and online education, Health Administration Press, and working with teams across the organization to support ACHE’s content strategy and implementation. The incumbent is responsible for identifying topics and subject matter experts while ensuring overall educational content integrity.

 This person is an expert in all things related to content to optimize ACHE’s educational portfolio through satisfaction, engagement, analytics, and meaningful measurement. The role requires a high level of creativity, collaboration, attention to detail, and focus/flexibility in how best to launch an idea across customer segments and adjust quickly when priorities change.

JOB FUNCTIONS

1. Develop and implement a content strategy for ACHE’s learning and publishing activities that aligns with our overall organization and product strategies.
2. Partner with colleagues in the professional development, publishing, and marketing teams to establish a comprehensive content approach for programs, events, and self-directed learning.
3. Grow our capability to identify and acquire the best programs and publishing materials to meet our learners’ needs within the healthcare management profession.
4. Grow our research capability and align educational and learning content (existing or gaps) within healthcare management to help learners achieve their career success. 
5. Build strong working relationships with authors, faculty, and other content providers to ensure successful content acquisition, development, and channel management.
6. Identify educational, business, and healthcare trends and lead the necessary research, acquisition and experimentation to understand opportunity and impact.
7. Build, lead, develop and manage a team focused on educational and learning content strategy and acquisition, including a strategy for repurposing existing content.
8. Represent and advance ACHE’s goals at key public engagements, conferences, industry events, and partner events, representing ACHE as a leader in the healthcare management profession.

1. Leverage ACHE’s extensive network of thought leaders and authors to create educational programs and content that advances its members and other healthcare management professionals.
2. Develop new content models for learning and thought leadership for diverse audiences and audience segments of members, healthcare organizations and non-member professionals.
3. Acquire content that helps healthcare leaders navigate industry challenges and opportunities, including specific issues such as patient safety or global development needs such as executive leadership.