This position requires the full understanding and active participation in fulfilling the mission of Long Beach Medical Center and Miller Children’s & Women’s Hospital. It is expected that the employee demonstrate behavior consistent with our core values: Integrity, Accountability, Best Practices, Compassion and Synergy. The employee shall support Long Beach Medical Center and Miller Children’s & Women’s Hospital’s Strategic, Business Development and Physician Relations plans.
Under the direction of the Executive Director of Business Development and Physician Relations, this position supports the physician sales and growth plans of the product line business development teams. Responsible for establishing and maintaining positive relationships with identified current and potential referring physicians and their office staff through frequent direct contact and strong relationship building. The physician relations liaison troubleshoots service matters, maintains knowledge of practice referral patterns, gathers market intelligence and implements strategies to capture business and establish loyalty with identified physicians. The physician liaison is also responsible for contacting, welcoming and orienting new physicians to the hospital.
Essential Functions and Responsibilities of the Job
Impacts achievement of business development team growth goals by developing strong physician relationships and strategies to influence their engagement with Long Beach Medical Center and Miller Children’s & Women’s Hospital.
Performs extensive field work (more than 50% of work-week) to ensure positive relationships with physicians/staff, proactively identify practice changes, gather market intelligence, and identify/implement growth strategies.
Collaborates with administration, physicians and product line leaders to achieve growth objectives.
Actively participates in product line business development teams. Prepares and presents reports appropriate for each business development team demonstrating thorough preparation.
Ability to utilize sales principles including obtaining appointments, creating interest, overcoming objections and closing.
Demonstrates effective communication skills in on-on-one and group settings.
Ability to create, understand and summarize reports utilizing Customer Relationship Management tools, Crimson Market Advantage, Excel, Word and PowerPoint.
Demonstrates strong organizational skills to ensure fastidious follow up and closure on physician matters and BDT initiatives.
Ability to be at work and be on time
Ability to follow company policies, procedures and directives
Ability to interact in a positive and constructive manner