Digital Personalization Manager in New York, NY for Memorial Sloan Kettering Cancer Center

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Digital Personalization Manager

Are you looking for your next career challenge? We are excited to be recruiting a Digital Personalization Manager who is passionate about data-driven personalization and a marketing automation specialist! As a key member of our Marketing Automation and Operations team you will manage the delivery of personalized consumer experiences through our newly deployed Customer Data Platform (CDP). You will: Support the development, socialization, and implementation of the MSK personalization strategy using our Customer Data Platform (Redpoint). Define rules and requirements for audience selection against campaign objectives and broader MSK communication goals. Set up and execute personalization strategies within

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