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Duke University Health System
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Director Marketing Service Line
DescriptionSummary:The service line marketing manager develops strategic marketing plans for assigned service lines in alignment with business goals and objectives. This leader establishes compelling value propositions and engages consumers to increase access, grow volumes, and create positive return on investment. The director, service line marketing has a passion for data and the achievement of key performance indicators, enjoys problem solving, and presents marketing initiatives and results to leadership groups. The director works directly with clinical and administrative leaders across the ministries to plan marketing activities and works across system teams and external agencies to build successful campaigns. This individual should have strong wor
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