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Northeast Georgia Health System
Gainesville, Georgia
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Sr. Director Marketing and Enterprise Communications
JOB SUMMARY: The Sr. Director, Marketing and Enterprise Communications is responsible for the development and implementation of broad reaching, omnichannel, and data-driven, marketing, communication, and brand strategies that focus on growing/retaining membership, generating brand awareness, and advancing the Community Health Choice brand. Formulates complex strategies and concepts that drive results and persuade and influence others. Reporting to the Chief Growth Officer and partnering with Sales leadership, develops and leads a comprehensive marketing acquisition strategy for new and existing products, and adapts brand strategy to each target market. Responsible for developing brand positioning and
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