BJC HealthCare is seeking an Editorial Strategist who is experienced in crafting compelling and strategic copy for diverse advertising and marketing campaigns. This position will ensure alignment with product strategy and effectively target the desired audience. Strong project coordination and executive presence is needed in the role. Ideal candidates will have previous healthcare marketing experience.
Remote opportunity, candidates should be able to travel for quarterly meetings onsite.
Overview
BJC HealthCare is one of the largest nonprofit health care organizations in the United States, delivering services to residents primarily in the greater St. Louis, southern Illinois and southeast Missouri regions. With net revenues of $6.3 billion and more than 30,000 employees, BJC serves patients and their families in urban, suburban and rural communities through its 14 hospitals and multiple community health locations. Services include inpatient and outpatient care, primary care, community health and wellness, workplace health, home health, community mental health, rehabilitation, long-term care and hospice.
BJC is the largest provider of charity care, unreimbursed care and community benefits in the state of Missouri. BJC and its hospitals and health service organizations provide $785.9 million annually in community benefit. That includes $410.6 million in charity care and other financial assistance to patients to ensure medical care regardless of their ability to pay. In addition, BJC provides additional community benefits through commitments to research, emergency preparedness, regional health care safety net services, health literacy, community outreach and community health programs and regional economic development.
BJC’s patients have access to the latest advances in medical science and technology through a formal affiliation between Barnes-Jewish Hospital and St. Louis Children’s Hospital with the renowned Washington University School of Medicine, which consistently ranks among the top medical schools in the country.
Preferred Qualifications
Role Purpose
Develops conceptual and persuasive copy for company advertising, marketing initiatives, and collateral. Ensures that copy is aligned with product strategy and addresses the right target audience.
Responsibilities
Develops conceptual and persuasive copy for company advertising and marketing initiatives. Ensures that copy is aligned with product strategy and addresses the right target audience. Responsible for managing projects and meeting tight deadlines for internal clients. Possesses exceptional writing skills and the ability to contribute to creative content used for a wide range of communications, advertising and marketing materials including print, digital media, television, and outdoor. May also conduct brainstorming sessions for the copywriting team. Requires copywriting experience in a corporate or agency setting.
Innovates content strategies to achieve business objectives; advises senior management.
Translates complex content needs into comprehensive marketing plans.
Advises senior management on content and messaging strategies.
Manages large-scale content initiatives; mentors and guides junior staff.
Minimum Requirements
Education
Bach Deg and/or Equivalent Exp
Experience
5-10 years
Preferred Requirements
Education
Bachelor's Degree
Experience
10+ years
Benefits and Legal Statement
BJC Total Rewards
At BJC we’re committed to providing you and your family with benefits and resources to help you manage your physical, emotional, social and financial well-being.
Comprehensive medical, dental, vison, life insurance, and legal services available first day of the month after hire date
Disability insurance* paid for by BJC
Pension Plan*/403(b) Plan funded by BJC
401(k) plan with BJC match
Tuition Assistance available on first day
BJC Institute for Learning and Development
Health Care and Dependent Care Flexible Spending Accounts
Paid Time Off benefit combines vacation, sick days, holidays and personal time
The above information on this description has been designed to indicate the general nature and level of work performed by employees in this position. It is not designed to contain or be interpreted as an exhaustive list of all responsibilities, duties and qualifications required of employees assigned to this job. Equal Opportunity Employer