Job Summary

The Senior Director Strategic Insights leads Geisinger’s enterprise intelligence and strategy execution backbone, integrating strategic insights, consumer research, and enterprise performance management into a cohesive system that informs decisions and drives accountability for results. This role sets the enterprise agenda and standards for what the organization knows, how strategy is measured, and how leaders use insight and performance data to guide decisions. The Senior Director ensures a single fact base, disciplined performance cadence, and clear signals when strategic adjustment may be required.

Job Duties

• Set the enterprise strategic insights agenda, translating market, consumer, competitive, and internal performance intelligence into decision‑relevant implications, options, and risks. Establish standards for analytic rigor, synthesis, sourcing, and executive‑level storytelling. Ensure insights consistently inform enterprise strategy, planning, and prioritization discussions.
• Oversee enterprise and BU‑level market assessments, competitive intelligence, trend analysis, and scenario modeling. Ensure insights are timely, decision‑ready, and aligned to planning, strategy, and performance cycles. Maintain a consistent enterprise fact base used across strategy, planning, and performance management.
• Own the enterprise consumer and market research capability, embedding the voice of the consumer in strategic and growth decisions. Oversee development of repeatable research assets (segmentation, journey insights, primary research).Coordinate with BU‑embedded insights and research teams to avoid duplication and strengthen shared learning.
• Partner closely with ESO Business Strategy and Strategic Planning leaders to support opportunity sizing, portfolio assessments, and scenario analysis. Provide pressure‑testing and fact‑based challenge to strategic hypotheses and business cases. Ensure clear traceability from data to insight to implication to decision.
• Design and set standards for the enterprise strategic performance management system, including KPI hierarchy, scorecards, target‑setting logic, and governance. Ensure performance measures align directly to enterprise priorities and strategic intent.
• Lead, coach, and develop insights and performance management leaders and teams. Establish shared tools, templates, and quality standards across insight and performance functions.

Work is typically performed in an office environment. Accountable for satisfying all job specific obligations and complying with all organization policies and procedures. The specific statements in this profile are not intended to be all-inclusive. They represent typical elements considered necessary to successfully perform the job.

Position Details

Education

Master's Degree- (Required)

Experience

Minimum of 12 years-Related work experience (Required), Minimum of 8 years-Managerial/Supervisory (Required)

Certification(s) and License(s)

OUR PURPOSE & VALUES: Everything we do is about caring for our patients, our members, our students, our Geisinger family and our communities. KINDNESS: We strive to treat everyone as we would hope to be treated ourselves. EXCELLENCE: We treasure colleagues who humbly strive for excellence. LEARNING: We share our knowledge with the best and brightest to better prepare the caregivers for tomorrow. INNOVATION: We constantly seek new and better ways to care for our patients, our members, our community, and the nation. SAFETY: We provide a safe environment for our patients and members and the Geisinger family We offer healthcare benefits for full time and part time positions from day one, including vision, dental and domestic partners. Perhaps just as important, from senior management on down, we encourage an atmosphere of collaboration, cooperation and collegiality. We know that a diverse workforce with unique experiences and backgrounds makes our team stronger. Our patients, members and community come from a wide variety of backgrounds, and it takes a diverse workforce to make better health easier for all. We are proud to be an affirmative action, equal opportunity employer and all qualified applicants will receive consideration for employment regardless to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or status as a protected veteran.

We are an Affirmative Action, Equal Opportunity Employer Women and Minorities are Encouraged to Apply. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or their protected veteran status.

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